Privacy Policy — North American Auctioneers

Last updated: January 15, 2026

North American Auctioneers (“North American Auctioneers,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what we collect, how we use and share it, and the choices and rights available to you.

This policy applies to your use of our website, accounts, emails, applications, events, and all related features, products, and tools (collectively, the “Services”), regardless of how you access them (including mobile and apps).

Please read this policy carefully. It tells you who we are, what data we collect, how and why we process it, how long we keep it, who we share it with, and how to contact us or a privacy authority if you have concerns

1) Who We Are

North American Auctioneers is a real estate auction marketing company. We collect and process personal information in connection with providing the Services.

We collect, use, and disclose personal information in accordance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation.

2) What We Collect and How We Use It

We collect information you provide directly, information generated during your use of the Services, and information from third parties (e.g., identity verification providers, payment processors, marketing platforms).

Categories of data we may collect:

Identity Data – Name, username, government ID (if legally required), date of birth, and images/video captured at our events.
Contact Data – Mailing address, email address, phone number.
Property & Transaction Data – Property details, bids/offers, purchase/sale records, closing details, communications.
Financial Data – payment method details (processed by our payment processor), bank/account info for payouts and refunds will be collected by Stripe and will; at no time be in the possession of North American Auctioneers or any of its subsidiaries.
Technical Data – IP address, device and browser info, time zone, operating system, app version, cookies and similar technologies.
Profile & Usage Data – Account credentials, preferences, saved searches, feedback, usage information.
Marketing & Communications – your marketing preferences and correspondence with us.
Verification/Compliance Data – results of KYC/AML screens, sanctions and PEP checks where required by law.

We also use Aggregated Data (statistical summaries that don’t identify you). If we combine Aggregated Data with personal data, we treat the combined data as personal data.

3) Legal Bases / Why We Process Your Data

We process your personal information when one or more of the following apply:

Consent – you’ve given clear consent (e.g., certain marketing).
Contract – to provide the Services you requested (e.g., create an account, list a property, place bids, complete transactions).
Legal Obligation – to meet legal, regulatory, tax, or reporting obligations.
Legitimate Interests – to operate, improve, and secure our Services; prevent fraud; support users; and grow our business, provided these interests are not overridden by your rights.

4) How We Use Your Information

We use your information to:

Create and manage accounts (Identity, Contact, Profile) — Contract
Provide and improve the Services (listing properties, running auctions/private sales, enabling bids/offers, facilitating closings, collecting fees, providing support) (Identity, Contact, Property & Transaction, Financial, Technical, Usage, Profile) — Contract; Legitimate Interests; Legal Obligation
Process payments and payouts via our payment processor Stripe (Identity, Contact, Financial, Transaction) — Contract; Legitimate Interests; Legal Obligation
Verify identity and conduct KYC/AML checks where required (Identity, Contact, Verification/Compliance) — Legal Obligation; Legitimate Interests; Consent where applicable
Communicate with you about account changes, bids/offers, sales/purchases, platform updates, policy changes, surveys, and support (Identity, Contact, Profile, Marketing & Communications) — Contract; Legal Obligation; Legitimate Interests
Run promotions, events, and surveys (Identity, Contact, Profile, Usage) — Contract; Legitimate Interests; Consent where applicable
Market the Services and measure performance (Identity, Contact, Technical, Usage, Marketing & Communications) — Legitimate Interests; Consent where required
Secure and maintain our platform (troubleshooting, analytics, testing, fraud prevention, backups) (Identity, Contact, Technical) — Legitimate Interests; Legal Obligation
Research and development to improve user experience and features (Technical, Usage, Profile) — Legitimate Interests
Record calls for training and quality (Identity) — Legitimate Interests

5) Sharing Your Information

We do not sell your personal information. We share it only as needed:

Within our corporate group to provide and improve the Services.
Payment processors to take payments and make payouts.
Identity/KYC/AML providers to verify identity and comply with law.
Real estate professionals and service providers you engage or that are necessary to facilitate a transaction (e.g., property photographers, listing coordinators, licensed brokers where applicable, title/escrow companies, attorneys, inspectors, notaries, shipping/records couriers).
Advertising and analytics partners (only as permitted) to measure and improve our marketing.
IT, hosting, customer support, and security vendors who process data on our behalf under contract.
Law enforcement, regulators, or parties to legal proceedings where required by law or to protect rights, property, and safety.
Business transfers (e.g., merger, acquisition). We will continue to protect personal data per this policy or notify you of changes.

We disclose only the minimum personal information necessary for the intended purpose and require recipients to protect it.

6) Cookies and Similar Technologies

We use cookies and similar technologies to operate the site, keep you signed in, remember preferences, analyze traffic, and personalize content/ads (where permitted). You can manage cookies through your browser/device settings. Some features may not work without certain cookies.

7) Marketing

With your consent (where required), we may send you newsletters, updates, event invitations, and promotional content. You can opt out at any time by clicking unsubscribe in our emails or contacting auction@execulink.com. Transactional and service messages will still be sent.

8) International Data Transfers

We use third-party service providers, including payment processors and hosting providers, to deliver the Services. As a result, your personal information may be stored or processed outside your province or country, including in the United States. Personal information processed in another jurisdiction may be subject to the laws of that jurisdiction. We take reasonable steps to ensure that personal information is protected through contractual and security safeguards consistent with applicable Canadian privacy laws.

9) How Long We Keep Your Data

We retain personal information only as long as necessary to provide the Services and for legitimate business or legal purposes, including to:

respond to questions or complaints;
maintain records required by law, tax, or audit;
comply with KYC/AML and other regulatory obligations;
establish, exercise, or defend legal claims.

Retention periods vary by data type and legal requirements.

10) Your Privacy Rights

Your privacy rights depend on where you live and are subject to applicable law. Depending on your jurisdiction, you may have the right to:

Access and correct the personal information we hold about you;
Request deletion or restriction of your personal information where permitted by law; and
Withdraw consent for processing that is based on your consent.

We will respond to your requests within the timelines required by law. Exercising your rights will not result in discrimination or denial of our services.

To make a request, please contact us at auction@execulink.com with sufficient details to identify you and your request, along with proof of identity (e.g., driver’s license or passport and a recent utility bill).

11) Data Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. Access is limited to personnel and service providers with a legitimate business need and subject to confidentiality obligations. If we become aware of a data breach, we will notify you and regulators as required by law.

12) Children’s Privacy

Our Services are not intended for individuals under the age of majority in their jurisdiction (or under 18 where consent rules differ). We do not knowingly collect personal information from minors without appropriate consent.

13) Complaints

If you have concerns, please contact us first so we can try to resolve them: auction@execulink.com

Depending on your location, you may also complain to your data protection authority, such as the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner in your province

14) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top tells you when we last changed it. If changes are material, we’ll provide additional notice where required.

15) Contact Us

North American Auctioneers
Email: auction@execulink.com